Digital Leads Marketing Manager at MiLEND, Inc., Alpharetta, United States

MiLEND seeks a proactive Digital Leads Marketing Manager to oversee mortgage lead generation from the top of the funnel, emphasizing cost per funded loan as the primary success metric in a remote, high-impact position.

Key Responsibilities

• Oversee lead generation via Paid Social on Meta, Google Search and Display, SEO, and affiliate/partner channels
• Test, optimize, and expand campaigns based on results
• Lower cost per lead and enhance lead quality
• Work with sales and marketing teams to boost lead-to-close conversions
• Ensure campaign compliance with regulatory requirements
• Develop and implement new scalable lead sources

Qualifications

• At least 3 years in mortgage lead generation
• Demonstrated success in paid campaigns resulting in funded loans
• Deep knowledge of paid social, Google Ads, and funnel optimization
• Skill in balancing lead quality and volume
• Background in regulated environments
• Independent, fast-paced self-starter

Education

Unspecified

Benefits And Growth

• Competitive base salary plus performance-based bonus linked to CPF and lead metrics
• Medical, dental, and vision coverage
• 401(k) plan
• PTO and paid holidays
• Short- and long-term disability insurance
• Flexible remote/hybrid work options
• Above-market compensation and robust earning potential