Drive customer acquisition for a fintech remittance service through hands-on performance marketing campaigns, seasonal promotions, and targeted outreach to immigrant communities.
Key Responsibilities
- Plan and execute performance marketing campaigns with clear acquisition targets across digital channels.
- Run seasonal initiatives including Father’s Day, back-to-school, and other targeted promotions.
- Identify and engage key influencers and platforms trusted by immigrant audiences.
- Optimize campaigns using paid media tactics, audience segmentation, and data-driven iteration.
- Operate in a lean environment, balancing strategy with day-to-day execution.
Qualifications
- Proven track record executing performance marketing campaigns that achieve measurable acquisition goals.
- Hands-on experience with paid media, digital channels, audience targeting, and campaign optimization.
- Ability to shift between strategic planning and tactical execution in fast-paced settings.
- Familiarity with immigrant communities and remittance behaviors is strongly preferred.
- Fintech, payments, or financial services experience is a plus.
Education
Unspecified