Marketing Manager at Universal Business Team, Stafford, United Kingdom

Seeking a proactive Marketing Manager to spearhead commercial expansion in a reputable UK-based engineering firm specializing in machinery and fabrication. This position demands direct involvement in executing marketing initiatives to boost lead generation, enhance brand presence, and align with sales objectives in an SME setting.

Key Responsibilities

• Handle daily marketing operations via digital and traditional channels, including website updates, email marketing, brochures, and collateral creation
• Develop compelling case studies, success stories, and testimonials ensuring brand consistency and professionalism
• Collaborate with sales to drive pipeline growth and lead generation, coordinating with external telesales partners to enhance lead quality and conversions
• Oversee external SEO and digital marketing vendors to optimize online presence and performance
• Organize participation in exhibitions, open days, demonstrations, and industry events to foster customer engagement and gather insights
• Track marketing effectiveness using key performance indicators and implement ongoing improvements for a more structured marketing approach

Qualifications

• Proven hands-on marketing expertise in delivery and strategy, preferably in SME contexts
• Strong commercial insight viewing marketing as a key growth enabler
• Skilled in coordinating with external agencies, suppliers, and partners
• Effective collaborator with sales teams and senior executives
• Organized and proactive, adept at juggling multiple tasks
• Background in engineering, manufacturing, machinery, or technical fields preferred

Education

Associate Degree

Benefits And Growth

• Competitive salary ranging from £40,000 to £50,000
• Profit share bonus scheme
• Comprehensive healthcare package
• Significant autonomy and ownership in role
• Diverse, impactful position with direct commercial influence
• Professional development and advancement prospects
• Collaborative environment with senior leadership in a supportive SME
• Chance to modernize and shape the marketing function in an expanding business