Paid Social Executive at Lyst, London, United Kingdom

Support app user acquisition growth by executing and optimising paid campaigns across Meta, Apple Search Ads and Google UAC with a data-driven, analytical approach.

Key Responsibilities

• Manage day-to-day execution of app acquisition campaigns across Meta, Apple Search Ads and Google UAC.
• Monitor performance and optimise bids, budgets, audiences, creative and campaign structures.
• Analyse granular metrics including installs, CPA, CAC, ROAS, retention and downstream conversions.
• Support budget pacing and direct spend towards highest-impact opportunities.
• Partner with creative teams to test messaging, formats and audiences in a structured manner.
• Deliver clear performance reporting and practical recommendations for technical and non-technical stakeholders.
• Troubleshoot tracking, attribution and data-quality issues with internal teams and platforms.
• Drive experimentation across channels, creatives and user journeys to improve efficiency and scale.

Qualifications

• Solid performance marketing experience with exposure to app marketing, paid social and mobile user acquisition.
• Hands-on experience managing campaigns in Meta Ads Manager.
• Exposure to Apple Search Ads and Google UAC.
• Strong analytical skills and confidence working with performance data and commercial metrics.
• Ability to interpret campaign performance in depth and explain insights and next steps.
• Experience working with MMPs such as AppsFlyer, Adjust or Branch.
• Proficiency with reporting and BI tools including Looker and Excel.
• Strong attention to detail, good judgement and proactive account management.
• Clear communication and ability to collaborate with multiple stakeholders.
• Exposure to incrementality testing, creative testing frameworks or app funnel optimisation.
• Good understanding of mobile measurement, attribution (LTV/CAC) and privacy concepts such as SKAN, ATT and post-IDFA challenges.
• Nice to have: experience in ecommerce, marketplace, fashion, retail or high-volume performance marketing environments.
• Nice to have: experience across both app and web performance marketing.

Benefits And Growth

• Hybrid working pattern with office days on Tuesdays and Thursdays and remote flexibility on other days.
• 29 days holiday per year plus 8 bank holidays.
• Enhanced family leave package including paid time off for dependents and fertility support.
• Annual clothing allowance starting at £250 and increasing with service up to £1,000.
• Private healthcare via Vitality from day one.
• £1,000 annual training allowance for conferences, courses and resources.
• Pension scheme with 5% employee and 3% employer contributions.
• Annual eye test and discount on glasses.
• Cycle-to-Work scheme and interest-free season ticket loan.
• Regular company social events, interest-based groups and team activities.