Demand Generation Manager (Maternity Cover) at Mention Me, London, United Kingdom

Mention Me is seeking a Demand Generation Manager to join as maternity cover, supporting pipeline and revenue growth in a specific Growth pod. Reporting to the Senior Demand Generation Manager, the role involves planning, executing, and optimising multi-channel campaigns across email, paid media, webinars, events, and content while driving measurable pipeline impact.

Key Responsibilities

• Plan and execute demand generation campaigns using HubSpot for emails, automated workflows and nurture sequences.
• Manage paid media across Google, LinkedIn and Meta platforms.
• Own the full lifecycle of webinars and virtual events, including topic and speaker selection, promotion, execution and post-event nurture.
• Organise in-person events and partner activations, handling logistics, attendance targets and pipeline follow-through.
• Collaborate with the content team on content-led campaigns aligned to GTM priorities.
• Manage campaign calendars, launches and performance reporting.
• Drive the PLG motion through demand generation activities.
• Partner closely with Product Marketing, SDRs, Sales and external agencies.
• Optimise performance across paid social, search, HubSpot campaigns, email programmes and website conversion paths.
• Track and report on MQLs, SQLs, pipeline value, CAC, funnel conversions, webinar ROI and email programme performance.
• Work with agencies, Brand, Design and Events teams to deliver campaigns efficiently.
• Support forecasting, planning and experimentation with the Senior Demand Gen Manager.

Qualifications

• 4–6 years’ experience in B2B demand generation or growth marketing.
• Proven experience driving pipeline in a SaaS or high-growth tech environment.
• Hands-on experience running multi-channel campaigns end-to-end.
• Daily working experience with HubSpot Marketing Hub, including email campaigns, nurture sequences, list segmentation and campaign reporting.
• Proven track record planning and running webinars and events that generate measurable pipeline.
• Experience building and optimising email nurture programmes that drive measurable funnel progression.
• Strong analytical mindset with confidence using data and dashboards.
• Experience working with SDR and Sales teams.
• Bias towards action and ability to make decisions with imperfect information.

Benefits And Growth

• Hybrid working
• Private medical insurance with Vitality including enhanced mental wellbeing support, dental and vision policies
• Life insurance
• Two Celebration Days
• Enhanced parental leave
• 25 days annual leave plus public holidays, increasing with tenure
• Up-to-date tech (Macs)