Performance Marketing Executive at Lyst, London, United Kingdom

Seeking a detail-oriented professional to handle app marketing and paid social campaigns, focusing on data-driven optimization to enhance user acquisition and app growth at a leading fashion platform.

Key Responsibilities

• Manage daily execution of app acquisition campaigns on Meta, Apple Search Ads, and Google UAC.
• Monitor performance and optimize elements like bids, budgets, audiences, creatives, and structures.
• Conduct granular analysis using metrics such as installs, CPA, CAC, ROAS, retention, and conversions to identify drivers of success.
• Assist with budget pacing and allocation to prioritize high-impact opportunities.
• Collaborate with creative and cross-functional teams to test messaging, formats, audiences, and strategies systematically.
• Produce clear performance reports with actionable insights for diverse stakeholders.
• Identify and resolve tracking, attribution, or data issues with internal and external partners.
• Facilitate experiments in channels, audiences, creatives, and app experiences to boost efficiency and scale.
• Keep abreast of platform updates, privacy changes, attribution trends, and app marketing practices.

Qualifications

• 2+ years in performance marketing, including app marketing, paid social, and mobile user acquisition.
• Hands-on experience with Meta Ads Manager.
• Familiarity with Apple Search Ads and Google UAC.
• Strong analytical abilities and ease with data and commercial decisions.
• Skill in interpreting deeper campaign insights and forecasting outcomes.
• Experience with mobile measurement partners like AppsFlyer, Adjust, or Branch.
• Proficiency in reporting tools such as Looker and Excel.
• High attention to detail, sound judgment, and proactive management.
• Effective communication and stakeholder collaboration.
• Knowledge of incrementality testing, creative frameworks, or app funnel optimization.
• Understanding of mobile attribution, including LTV/CAC, SKAN, ATT, and post-IDFA challenges.
• Preferred: Background in ecommerce, marketplace, fashion, retail, or high-volume environments.
• Preferred: Experience in both app and web performance marketing.

Education

Unspecified

Benefits And Growth

• Hybrid work model with office attendance on Tuesdays and Thursdays, remote flexibility otherwise.
• 29 annual holidays plus 8 statutory bank holidays, running April to March.
• Up to 4 weeks remote work from anywhere per year.
• Enhanced family leave, paid time off for dependents, and fertility support.
• Annual clothing allowance starting at £250, increasing to £1,000 with tenure.
• Comprehensive private healthcare via Vitality from day one.
• £1,000 annual training allowance for conferences, courses, and resources.
• Pension with 5% employee and 3% employer contributions.
• Free annual eye tests and discounts on glasses.
• Cycle-to-Work scheme for bicycle purchase.
• Interest-free season ticket loans for commuting.
• Frequent social events including parties, sports, quizzes, and interest-based groups like football and book club.