B2B Marketing Executive at Adzuna, London, GB

Temporary B2B Marketing Executive role for 12 months to support global marketing efforts in the US, UK, and France during maternity leave, focusing on strategy execution, lead generation, performance optimization, content creation, and CRM management in a dynamic job platform environment.

Key Responsibilities

• Execute B2B marketing strategy globally, primarily in US, UK, and France, adapting to market trends.
• Plan and execute multi-channel lead generation campaigns via digital, email, and content.
• Support Account Based Marketing for key accounts and collaborate with sales to aid the funnel.
• Manage and optimize paid campaigns on LinkedIn, Google Ads, and Microsoft Ads.
• Monitor performance using Google Analytics and HubSpot, making data-driven improvements.
• Produce ad creatives with Canva, write copy and long-form content using company data.
• Manage B2B social presence on LinkedIn.
• Own lead management in HubSpot, maintain prospect database, and generate reports.

Qualifications

• 2-4 years in B2B marketing, in-house or agency.
• Proficient in LinkedIn Ads, knowledgeable in Google Ads and Microsoft Ads.
• Experienced with HubSpot or similar CRM for campaigns, leads, and reporting.
• Skilled in analyzing data for actionable insights.
• Strong in Google Sheets/Excel for reporting.
• Confident using Canva for creatives from templates.
• Excellent copywriting for ads and content aligned to ICP.
• Understanding of lead gen and B2B funnel in sales-led environments.
• Proactive, adaptable, independent in SME settings.
• French speaker desirable.

Benefits And Growth

• Competitive salary of £35,000, stock options, contributory pension.
• Enhanced maternity/paternity leave, 25 days holiday plus 8 bank holidays, 3 volunteer days.
• Summer hours (finish at 4pm Fridays in July/August), wellbeing activities.
• Hybrid working with asynchronous flexibility, travel support, 2 days WFH.
• Diversity & inclusion initiatives, Adzuna Academy training, conferences, development plans, coaching.
• Social calendar, global team events, inclusive virtual activities.