B2B Marketing Campaign Manager at Adzuna, London, United Kingdom

Temporary 12-month B2B Marketing Campaign Manager role supporting strategy execution, lead generation, performance marketing and content for the US, UK and France markets while the incumbent is on maternity leave.

Key Responsibilities

• Execute B2B marketing strategy across US, UK and France, adapting campaigns quickly to market or commercial changes
• Plan and run multi-channel lead generation campaigns including digital, email and content while supporting ABM targeting of key accounts
• Collaborate with Sales on pipeline requirements and manage post-campaign lead follow-up and tracking in HubSpot
• Manage and optimise B2B paid campaigns on LinkedIn and report using Google Analytics and HubSpot data
• Produce ad creatives, write ad copy and assist with long-form content such as blogs, case studies and emails
• Manage Adzuna’s B2B LinkedIn presence and draw on labour market data for compelling content
• Own lead management, attribution and reporting processes in HubSpot and maintain prospect database
• Produce regular campaign and pipeline reports using HubSpot, Google Sheets and Excel

Qualifications

• 4+ years B2B marketing experience in-house or agency
• Proficient in LinkedIn Ads with working knowledge of Google Ads and Microsoft Ads
• Strong HubSpot skills for campaign management, lead tracking and reporting
• Able to analyse campaign and CRM data to deliver clear, actionable insight
• Solid Google Sheets/Excel skills for reporting and data management
• Strong copywriting skills for punchy ad copy and long-form ICP-aligned content
• Experience in a sales-led environment with good understanding of B2B lead generation and funnel management
• Proactive, adaptable and comfortable working independently in a lean SME environment
• French speaker desirable

Benefits And Growth

• £45,000 salary plus stock options and contributory pension
• 25 days holiday plus 8 bank holidays, 3 paid volunteer days and summer hours
• Enhanced maternity/paternity leave and wellbeing programme
• Hybrid working with up to 2 days WFH for London staff and travel support for remote employees
• Adzuna Academy training, conference attendance, team training budgets and coaching
• Twice-yearly global team gatherings and active social calendar