Senior Marketing Executive at Immediate Media Co, London, United Kingdom

Lead and optimise multi-channel marketing campaigns for a portfolio of major consumer events, combining digital strategy with offline execution to drive audience growth and revenue.

Key Responsibilities

• Develop and deliver integrated marketing plans to achieve visitor and revenue targets
• Coordinate targeted campaigns across email, websites, social, paid and traditional channels
• Own email marketing strategy and execution including segmentation, testing and optimisation
• Manage event websites ensuring content, SEO, conversion and engagement goals are met
• Plan and deliver organic social campaigns supported by Marketing Executives
• Collaborate with central digital team on paid search, paid social and display activity
• Monitor performance against KPIs and produce weekly ticket-sales and post-event reports
• Brief and manage external agencies and suppliers to deliver campaign assets
• Build and maintain media partnerships and industry relationships
• Line-manage and coach a Marketing Executive
• Support onsite delivery at multiple events and manage the ticket agent during shows

Qualifications

• Minimum 3 years progressive marketing experience, ideally in events, exhibitions or consumer brands
• Hands-on experience across the full marketing mix with emphasis on digital delivery
• Proven track record managing email marketing, websites (CMS/SEO), search, paid and organic social, and display
• Ability to combine creative thinking with data-driven decision making
• Strong stakeholder management and organisational skills for fast-paced environments
• Familiarity with ticketing platforms, CRM systems and box office processes
• Proactive approach and desire to develop within the events sector

Benefits And Growth

• 25 days holiday plus birthday day and office closure between Christmas and New Year
• Hybrid/flexible working with early finish Fridays
• Electric vehicle salary sacrifice scheme and cycle to work scheme
• Competitive pension, life assurance and Medicash health cash-back plan
• Tailored training via in-house platform and LinkedIn Learning
• Enhanced family policies including paternity, adoption, surrogacy, pregnancy loss, fertility and carers leave
• Well-being initiatives, Mental Health First Aiders and regular social events