B2B Marketing Manager at Adzuna, London, United Kingdom

Ambitious B2B marketer needed for a temporary 12-month role supporting B2B initiatives across US, UK and France. You’ll execute multi-channel strategies, manage performance campaigns and contribute to pipeline growth in a fast-paced, data-driven environment.

Key Responsibilities

• Execute B2B marketing strategy across US, UK and France, adapting campaigns in response to market shifts
• Plan and deliver multi-channel lead generation campaigns with a focus on ABM
• Manage and optimise LinkedIn paid campaigns and track results using Google Analytics and HubSpot
• Create ad creatives, copy and supporting long-form content aligned to ICP
• Manage B2B social media presence, primarily on LinkedIn
• Own lead tracking and CRM processes in HubSpot and produce performance and pipeline reports

Qualifications

• 4+ years of B2B marketing experience, in-house or agency
• Proficient in LinkedIn Ads with working knowledge of Google Ads and Microsoft Ads
• Strong experience with HubSpot or similar CRM for campaign and lead management
• Confident analysing campaign and CRM data to drive strategy and action
• Solid knowledge of Google Sheets or Excel for reporting
• Strong copywriting skills for both short-form ads and longer-form content
• Proactive, adaptable and comfortable working independently in a lean team
• French speaker desirable

Benefits And Growth

• £45,000 salary plus stock options and contributory pension
• Hybrid and flexible working with ability to work 2 days from home
• 25 days holiday plus 8 bank holidays and summer hours in July and August
• Enhanced maternity and paternity leave, volunteering days and wellbeing programme
• Access to Adzuna Academy, team training budgets, conferences and coaching opportunities
• Global team events and active social calendar