Performance Marketing Manager at Hutch, Dundee, United Kingdom

Performance Marketing Manager role at Hutch, a mobile games studio, focusing on user acquisition strategies to drive revenue through data-driven campaign management and optimization in Dundee.

Key Responsibilities

• Plan and manage high-level user acquisition strategy, including channel selection, campaign execution, and target audience decisions
• Manage, analyze, and optimize campaigns to maximize player acquisition
• Supervise, mentor, and train Campaign Managers
• Create detailed creative briefs and collaborate with the marketing art team on creative optimization and new artwork development
• Stay updated on industry trends to identify and exploit new opportunities
• Assist with App Store Optimization and refine ROAS measurement approaches

Qualifications

• Previous experience as a Performance Marketing Manager in the video games industry
• Experience running campaigns on Facebook, Google Ads, and other networks
• Experience managing relationships with account managers at AdNetworks like IronSource, UnityAds, and DSPs
• Degree in Economics, Business, Marketing, or related field
• Strong analytical skills
• Excellent knowledge of Excel
• Passion for games with understanding of mobile game success factors and audience demographics
• Prior experience playing a Hutch game with ability to discuss likes and dislikes
• Curious nature with drive to uncover explanations and devise creative solutions

Benefits And Growth

• 4-day work week (30 hours/week, Mon-Thurs) with no pay reduction
• Flexible working hours
• Remote working 2 days per week
• Excellent salary
• Private health care
• Enhanced Maternity (18 weeks) and Paternity (6 weeks) leave
• Support for learning, development, and career progression
• Free snacks and drinks
• Social events, game launch parties, and Thursday night drinks