Performance Marketing Manager at Online Education Services, Melbourne, Australia

Lead multi-channel performance marketing campaigns that drive student acquisition and enrolments across the education portfolio. Own full-cycle execution from strategy and budgeting through to optimisation and reporting while collaborating with creative, web and sales teams.

Key Responsibilities

• Develop, implement and optimise performance campaigns across SEM, paid social, display and video
• Manage budgets to maximise ROI and meet lead and enrolment targets
• Analyse campaign performance and deliver actionable insights to stakeholders
• Partner with creative teams to test and refine messaging and assets
• Conduct A/B testing and continuous optimisation across the funnel
• Collaborate with sales and website teams to improve lead quality and conversion rates
• Build and maintain relationships with media partners
• Foster a test-and-learn culture and contribute to innovation

Qualifications

• 4–6+ years’ experience in performance marketing, agency or client-side
• Strong expertise in SEM, paid social, display and video channels
• Hands-on proficiency with SA360, Google Ads, Meta and Microsoft Advertising
• Proven budget management, forecasting and ROI delivery
• Experience running integrated, data-driven campaigns with measurable results
• Skilled in conversion optimisation, A/B testing and funnel analysis
• Strong analytical mindset with ability to translate data into insights
• Collaborative, proactive and comfortable in fast-paced environments
• Tertiary qualification in Marketing, Business or similar

Benefits And Growth

• Hybrid flexible work (2-3 days in Cremorne office)
• Professional development and mentoring opportunities
• OES Culture Club and events calendar
• Health and wellbeing activities including annual flu vaccinations
• Paid parental leave and purchased leave
• Study assistance and leave for eligible employees
• Mental health support and Employee Assistance Program (EAP)
• Income protection insurance and corporate health insurance rates
• Access to employee benefits platform with retail discounts and novated leasing
• Breakfast, snacks and recreational facilities in the office