Google Ads (PPC) Strategist (eCommerce - Junior/Mid) at Right Hook Digital, Remote in Mexico

Right Hook Digital seeks a skilled Google Ads Strategist with eCommerce focus to manage and enhance PPC campaigns for fashion, health, beauty, and similar brands in a remote, full-time contractor position offering flexible hours and growth opportunities.

Key Responsibilities

• Manage and optimize Google Ads campaigns including Search, Shopping, PMax, Display, Demand Gen, and Video for eCommerce clients
• Maintain daily account health through budget management, pacing, performance monitoring, and proactive optimizations
• Build and launch new campaigns, ad groups, and feed-based shopping structures
• Perform keyword research, search term analysis, and ongoing keyword management
• Develop and execute A/B tests for ad copy, bidding strategies, and audience segments
• Collaborate with visual creators on creative assets
• Prepare performance reports with insights and contribute to client communications
• Participate in client calls and internal strategy sessions
• Stay updated on Google Ads features and apply best practices
• Ensure compliance with Google Ads policies
• Scale campaigns based on performance and ROI
• Troubleshoot tracking issues and manage tag implementations
• Build and maintain product data feeds using tools like DataFeedWatch and Google Merchant Center

Qualifications

• 2-4 years of hands-on Google Ads experience in eCommerce, preferably with agency or multi-client exposure
• Proficiency in Search, Shopping, Video/YouTube, Demand Gen, and Performance Max campaign types
• Experience managing accounts with significant ad spend
• Strong analytical skills for interpreting dashboards and identifying key questions
• Excellent written and verbal communication in English for client interactions
• Self-motivated and proactive in a remote setting
• Collaborative approach to sharing insights and concerns
• Nice to have: Experience with feed platforms like DataFeedWatch, cross-platform paid media, Google Tag Manager, Google Ads certifications, or work with US/AU eCommerce brands

Benefits And Growth

• Fully remote and flexible work environment
• Collaboration with a high-performing global team
• Work with exciting, fast-growing eCommerce brands
• Culture supporting innovation, learning, and personal growth
• Opportunity for bonuses and long-term engagement
• Compensation up to USD $30,000 per year