Digital Marketing Manager at Digital, Singapore City, Singapore - Ref EA27B9

Lead multi-channel digital marketing campaigns for B2B audiences in banking, fintech and financial services across international markets, supporting demand generation, lead nurturing and brand initiatives.

Key Responsibilities

• Execute multi-channel digital marketing campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards and conferences.
• Support demand generation, audience growth and lead-nurturing programmes targeting senior banking and fintech decision-makers.
• Manage CRM and marketing automation workflows in Pardot or similar platforms, including segmentation and EDM tracking.
• Collaborate with commercial, editorial, research and events teams to deliver initiatives across conferences, awards and thought leadership.
• Coordinate webinar, virtual event and conference promotion across APAC, Middle East, Africa, Europe and global markets.
• Assist content marketing activities including reports, whitepapers, newsletters, landing pages and campaign assets.
• Monitor KPIs, analyse campaign data and deliver optimisation insights and reporting.
• Oversee LinkedIn paid campaigns, lead-gen initiatives and digital audience engagement.
• Coordinate campaign timelines and deliverables with multiple stakeholders and regional teams.

Qualifications

• Previous B2B digital marketing, content marketing or demand generation experience.
• Background in financial media, conferences, awards, fintech, SaaS or enterprise technology preferred.
• Hands-on experience with Pardot, HubSpot, Marketo or equivalent CRM/marketing automation tools.
• Strong knowledge of lead generation, campaign metrics, audience segmentation and email marketing best practices.
• Experience supporting webinars, conferences, awards or enterprise events preferred.
• Familiarity with LinkedIn Campaign Manager, Google Analytics, SEO/SEM tools and digital reporting platforms.
• Strong written communication and content coordination skills for professional audiences.
• Highly organised with proven stakeholder management and project coordination abilities.
• Comfortable working independently in remote, globally distributed teams.