Head of Paid Media at Huzzle, Remote in United States

Strategic paid media leader responsible for Meta acquisition strategy, creative direction, testing frameworks, budget allocation, and scaling campaigns for DTC brands in a high-growth performance marketing agency.

Key Responsibilities

• Own Meta paid acquisition strategy, campaign build, optimization, and scaling across multiple client accounts
• Manage campaign budgets, daily performance monitoring, audience and creative testing, and competitor research
• Lead creative strategy using performance data, develop testing roadmaps, write direct-response ad copy, and produce creative briefs
• Build landing pages, analyse funnel performance, identify conversion bottlenecks, and support CRO efforts
• Track key metrics including CAC, CPA, ROAS, CTR, CPC, CPM, and CVR; produce performance reports and strategic recommendations
• Develop scalable paid acquisition playbooks, SOPs, account audits, and mentor junior media buyers

Qualifications

• 5+ years of experience in paid media or performance marketing
• Deep expertise managing and scaling Meta Ads campaigns and advanced knowledge of Meta Ads Manager
• Proven success growing eCommerce or direct-response brands
• Strong understanding of direct-response marketing principles and experience building structured testing frameworks
• Advanced analytical skills using Google Sheets or Microsoft Excel; experience with attribution tools such as Triple Whale, Northbeam, or Hyros
• Expertise in creative strategy, performance-driven advertising, and conversion funnel optimisation
• Excellent copywriting skills for high-converting advertisements
• Comfortable using AI tools to improve productivity; strong communication and client-facing presentation skills
• Ability to thrive in a fast-paced, performance-focused environment

Benefits And Growth

• Fully remote role with international teams
• Peer community with high-performing professionals
• Ongoing placement support
• Tailored compensation matched to goals