Performance Marketing Growth Lead at WATI.io, Remote in Singapore

Seeking a strategic Performance Marketing Growth Lead to design and lead global paid acquisition initiatives, emphasizing data analytics, AI optimization, and revenue-aligned strategies to propel business expansion at Wati, a premier WhatsApp-centric customer engagement platform.

Key Responsibilities

• Develop and implement revenue-focused paid media strategies across platforms like Google, Meta, LinkedIn, and AI-driven channels, ensuring campaigns align with pipeline targets and payback timelines.
• Manage the complete customer acquisition funnel from channel activation to revenue conversion, collaborating with sales and operations teams to prioritize high-value mid-market and enterprise segments.
• Establish an AI-powered experimentation framework for rapid creative development, testing, and scaling, incorporating weekly iterations and accountability measures.
• Collaborate with analytics teams to create comprehensive attribution models using tools such as GA4 and HubSpot, delivering clear insights into channel performance, regional CAC, cohort results, and payback periods.
• Recruit, guide, and expand a compact team of performance experts, fostering a culture of revenue-driven decision-making and high accountability.

Qualifications

• Established success in scaling B2B SaaS paid campaigns with outcomes tied to closed ARR rather than superficial metrics.
• Advanced proficiency in Google Ads, LinkedIn Ads, Meta platforms, and automated bidding systems including conversion APIs.
• Strong analytical skills for conducting cohort analyses and interpreting data from GA4, HubSpot, and ad interfaces.
• Proven track record in creating efficient, fast-paced testing environments and leading teams through rigorous review processes and timelines.
• Expertise in AI applications for audience prediction, bidding strategies, and creative scaling, with a focus on funnel metrics like CAC, LTV, and incrementality.