Lead Meta paid media strategy and execution to drive profitable, scalable growth across DTC and e-commerce brands.
Key Responsibilities
- Own end-to-end Meta paid acquisition strategy, campaign setup, optimization, and scaling.
- Lead creative development with briefs, direct-response feedback, and performance analysis of hooks and messaging.
- Monitor account performance daily, adjusting budgets and structure to maintain efficiency.
- Build systems for creative testing, performance reporting, and conversion funnel optimization.
- Develop and align high-converting landing pages, advertorials, and PDPs with active campaigns.
- Track and report key metrics including CAC, CPA, ROAS, MER, and CVR, delivering insights to leadership.
- Conduct competitor research and client strategy calls to support long-term brand growth.
- Collaborate with video editing and design teams to increase testing velocity and identify winning creatives.
Qualifications
- 5+ years of performance marketing experience with deep Meta Ads Manager expertise.
- Proven success managing and scaling high-spend e-commerce/DTC accounts.
- Proficiency in direct-response metrics (CAC, ROAS, MER, LTV) and attribution tools such as Triple Whale, Northbeam, or Hyros.
- Strong creative strategy and copywriting skills for high-converting ads.
- AI-savvy approach to using emerging tools for creative and operational efficiency.
- Analytical problem-solving with a bias for action and funnel optimization.
- Self-motivated, performance-driven mindset with willingness to tie compensation to KPIs.
- Strong communication skills for client audits and internal strategy sessions.
- Availability during core business hours up to 4 PM EST.
Benefits And Growth
- Fully remote work with international teams.
- Access to a peer community of high-performing professionals.
- Ongoing support from Huzzle before and after placement.
- Tailored compensation aligned with candidate goals.