Performance Marketing Lead driving profitable growth for eCommerce brands through paid media strategy, creative performance, and commercial decision-making in a hybrid UK-based role.
Key Responsibilities
- Own performance and growth strategy across a portfolio of eCommerce brands.
- Build and lead growth roadmaps tied to revenue, acquisition, efficiency, and profitability targets.
- Diagnose opportunities and bottlenecks across creative, conversion rate, landing pages, offer positioning, customer acquisition, and budget allocation.
- Turn performance data into commercially-focused recommendations that drive action.
- Drive execution alongside Media Buyers, Growth Executives, and Creative teams to maximise account performance.
- Lead strategic client conversations with confidence, clarity, and commercial insight.
- Deliver measurable business outcomes through testing, iteration, and optimisation.
- Use AI tools daily to accelerate research, analysis, strategic thinking, and execution.
- Help clients connect marketing performance to long-term business growth.
- Develop and own comprehensive growth roadmaps aligned to client commercial objectives.
- Build forecasts and growth models grounded in performance data and business context.
- Identify opportunities across acquisition, conversion optimisation, retention, creative strategy, and offer positioning.
- Partner closely with Media Buyers, Growth Executives, and Creative Strategists to ensure strategic plans are executed effectively.
- Build strong, trust-based relationships with clients as a genuine strategic partner.
- Monitor performance using Shopify, Triple Whale, GA4, and platform analytics; track ROAS, MER, CAC, AOV, contribution margin, and LTV.
- Champion a culture of experimentation and continuous improvement.
- Leverage AI to streamline workflows, improve output quality, and increase operational efficiency.
Qualifications
- Minimum 3 years of hands-on experience managing paid media campaigns across Meta and/or Google.
- Deep understanding of growth levers including offer strategy, conversion optimisation, creative performance, and budget deployment.
- Strong commercial acumen with the ability to connect marketing performance to business outcomes.
- Proven ability to diagnose account challenges using data and recommend strategic solutions confidently.
- Excellent client communication and presentation skills.
- Strong understanding of creative strategy and performance-driven messaging.
- Experience collaborating closely with Media Buyers, Creatives, and wider delivery teams.
- High proficiency in Shopify, Triple Whale, GA4, and e-commerce analytics tools.
- Strong AI fluency and comfort integrating AI into day-to-day workflows.
- Highly organised with strong attention to detail and prioritisation skills.
- Takes extreme ownership of outcomes and accountability for performance.
- Commercially minded and obsessed with results.
- Proactive, solutions-driven, and calm under pressure.
- Thrives in fast-paced, high-performance environments.
Benefits And Growth
- £60,000 – £65,000 compensation
- 28 days paid holiday
- Private health and life insurance
- Company pension scheme
- Long-service reward scheme (1 extra day annual leave per year after 2 years)
- One-month annual work-abroad allowance
- Hybrid model with 2 days in London office and remainder remote