Lead of UA Strategy, US App at Mercari, inc., Minato City, Japan

Direct the comprehensive user acquisition strategy for Mercari’s US mobile application, blending market insights and user behaviors with business and product metrics to foster enduring growth via innovative testing and resource optimization.

Key Responsibilities

• Develop and oversee the complete user acquisition strategy by combining market and user data with business and product analytics.
• Convert strategic choices into detailed action plans, defining roles for channels and creating prioritized testing agendas.
• Create and implement frameworks for execution planning and performance tracking to ensure cohesive progress in strategy, operations, and insights.
• Identify key growth areas and determine optimal allocation of user acquisition resources.
• Spearhead initiatives to achieve exponential growth and reduce reliance on traditional demand-generation tactics.
• Eliminate obstacles in planning and analytics to enhance learning speed and resource utilization across user acquisition efforts.

Qualifications

• Over 7 years in performance marketing and user acquisition, including oversight of multi-million-dollar budgets.
• Advanced knowledge in Google Ads platforms (Search, PMAX, YouTube, App) and networks like Meta and TikTok, including bidding mechanisms and targeting signals.
• Strong proficiency in building and refining measurement systems.
• Proven ability to coordinate user acquisition with product and CRM functions to enhance long-term customer lifetime value beyond initial costs.
• Experience in consumer-to-consumer marketplaces or comparable sectors (preferred).
• Background in establishing teams from the ground up (preferred).
• Team leadership and management experience (preferred).
• Japanese language skills preferred; English required.