Video Lead at Soar With Us, Manchester, United Kingdom

Lead the creative vision and execution of high-production performance ad campaigns, directing talent and ensuring commercial effectiveness in a leading UK agency group focused on Meta and TikTok.

Key Responsibilities

• Direct creative vision from treatment to delivery across various formats including UGC, VSL, testimonials, product, lifestyle, and brand films.
• Guide actors, models, founders, and authentic customers to produce compelling, results-oriented content on set.
• Collaborate with videographers on framing, movement, and capture techniques during shoots.
• Work with creative strategists to convert performance data and audience insights into visual strategies.
• Manage on-set documentation, footage organization, and metadata for seamless post-production transfer.
• Monitor creative performance metrics like hook rate, CTR, and watch time, applying insights to refine future projects.
• Keep abreast of evolving Meta and TikTok trends and innovate with new creative formats.
• Elevate the overall creative standards within the production team.

Qualifications

• 3-4+ years in directing commercial, branded, or performance content, preferably in agencies or D2C settings.
• Deep knowledge of elements that drive conversions in paid social content, such as hooks, pacing, scene diversity, and CTAs.
• Hands-on experience directing diverse talent including actors, founders, and real customers.
• Skill in presenting and justifying creative choices to stakeholders and clients.
• Solid understanding of Meta and TikTok ad formats, styles, and optimization practices.
• Proficiency in partnering with producers to control shoot budgets and schedules.
• Strong leadership and communication abilities on set.
• Portfolio or showreel of commercial or branded work required.
• Preferred: Background in D2C or performance advertising; familiarity with metrics like hook rate, CTR, ROAS; experience in social-first post-production; basic operation of camera, lighting, and audio gear.

Benefits And Growth

• Salary range: £35,000 - £40,000 plus benefit scheme.
• 27 days paid holiday, including birthday leave, Christmas Eve, and New Year’s Eve.
• Long-service holiday scheme: additional day per year after 2 years of service.
• Flexible and hybrid working with 2 days in office.
• Regular team social events.
• Private health and life insurance.
• Company pension scheme.
• Option to work abroad for 1 month annually.
• Full-time role in Manchester with 1 day in studio and 3 days on set per week.