Paid Media Analyst at RYNO Strategic Solutions, Remote in United States

The Paid Media Analyst role involves developing, executing, refining, and overseeing targeted paid advertising initiatives across multiple platforms to surpass client objectives, leveraging data analysis for enhanced outcomes in a detail-focused, analytical environment.

Key Responsibilities

• Develop, oversee, and refine paid advertising initiatives for diverse sectors on platforms including Google, Bing, Meta, and others to align with client objectives.
• Track campaign delivery pace to avoid under- or over-spending.
• Evaluate paid advertising effectiveness and apply forward-thinking and responsive tactics to boost results.
• Measure and present key performance indicators for paid efforts to both internal teams and clients.
• Clearly explain campaign dynamics, underlying causes, and improvement actions to stakeholders.
• Perform competitive analysis and formulate aggressive and protective tactics to enhance client visibility via paid channels.
• Offer suggestions to relevant parties on webpage enhancements and approaches to elevate paid advertising efficiency.
• Stay informed on optimal paid advertising methods and research resources.
• Partner with the Paid Media Operations group for initiating new accounts or campaigns.
• Assist internal teams with paid advertising-related inquiries.
• Handle additional tasks as directed by leadership.

Qualifications

• 1-2 years in paid media within an agency setting.
• Preferred experience interacting with clients.
• Proficiency in reporting tools such as Looker Studio or NinjaCat.
• Growth-oriented mindset, embracing feedback for personal and professional development.
• Meticulous attention to detail.
• Robust communication abilities for internal and external interactions.
• Strategic, proactive, and creative thinking focused on innovative, quantifiable solutions.
• Dedication and productivity in a dynamic, high-pressure setting.
• Superior organizational and time management capabilities for multitasking.
• Fundamental to moderate proficiency in Microsoft Excel.
• Capacity to operate autonomously and collaboratively in a team.

Benefits And Growth

• Remote-first environment with adaptable scheduling.
• Performance-driven bonuses recognizing achievements.
• Comprehensive medical, dental, vision, and life insurance coverage.
• 401(k) plan with employer matching for retirement savings.
• Six weeks of paid parental leave.
• $2,000 yearly tuition assistance for ongoing learning.
• Wellness allowance for health and exercise initiatives.
• Monthly data allowance for remote setups.
• Generous paid vacation and sick leave.
• Eleven paid holidays annually.
• Paid volunteer days for community involvement.
• Paid birthday as a holiday.
• Full employee assistance program for personal needs.
• Opportunities for leadership development and career progression.
• Milestone anniversary recognitions.
• Inclusion, Diversity, Equity & Access initiatives.
• Team-branded merchandise.