Paid Media Executive at Debenhams Group, Manchester, United Kingdom

Debenhams Group seeks a detail-oriented Paid Media Executive to support the management, optimization, and reporting of paid media campaigns across global markets in a dynamic e-commerce environment based in Manchester.

Key Responsibilities

• Plan, execute, and optimize Display, Paid Search, Paid Social, and Google Shopping campaigns for international markets.
• Ensure compliance with best practices for Paid Social, PPC, and Google Shopping.
• Handle bid adjustments using automated tools.
• Utilize Google Editor and Bing Editor for PPC account maintenance and enhancement.
• Operate PPC accounts to meet profitability targets and KPIs.
• Expand PPC accounts through ongoing development efforts.
• Conduct keyword research, analysis, and routine negative keyword/search query reports.
• Increase conversions while upholding target ROI.
• Collaborate with the Head of Performance to align paid search with broader digital strategies.
• Deliver daily, weekly, and monthly campaign reports and insights.
• Perform competitor analysis to uncover opportunities and improve results.
• Partner with third-party providers for Google Shopping feed management.
• Coordinate with merchandising on stock planning for promotions and sales forecasts.
• Foster strong communication with internal teams, colleagues, and external partners.
• Pursue Google Ads and Meta certifications to sustain expertise.

Qualifications

• Prior experience in Paid Media, PPC, or Digital Marketing.
• Solid knowledge of Google Ads, Bing Ads, and Google Shopping.
• Familiarity with Google Analytics.
• Google Ads Certification.
• Proficiency in Microsoft Office, particularly Excel.
• Demonstrated success in handling effective PPC campaigns.
• Keen attention to detail and analytical approach.
• Strong numerical abilities with excellent reporting and communication.
• Organized in managing multiple tasks and deadlines in a dynamic setting.
• Enthusiasm for digital marketing, e-commerce, and paid media.
• Proactive, flexible, and committed to learning.
• Familiarity with bid management tools preferred.

Education

Unspecified