Campaign Executive at DC Thomson, Aberdeen, United Kingdom

Fifth Ring, a B2B marketing agency under DC Thomson, seeks a Campaign Executive in Aberdeen, UK, for hybrid, permanent work. The position focuses on executing and refining digital campaigns on platforms including LinkedIn, Google, Meta, and HubSpot to meet objectives through precise setup, management, and data-informed adjustments.

Key Responsibilities

• Monitor ongoing campaigns to spot improvement opportunities
• Coordinate with stakeholders to develop and update media plans
• Contribute to the strategic planning and rollout of digital initiatives on SEO, SEM, and paid social channels
• Oversee and enhance campaigns across diverse platforms such as LinkedIn, Instagram, Google Ads, Meta, and email
• Generate detailed reports and client insights using performance data
• Apply analytics to refine campaigns and boost outcomes
• Keep abreast of sector developments and innovative tools
• Deliver consistent progress updates to the campaign team
• Help establish UTM tracking and verify accurate data capture
• Document campaigns with details on budgets, schedules, and key metrics
• Confirm proper upload and functionality of campaign elements like ad text, images, and landing pages
• Support team audits of platforms for performance evaluation and enhancement ideas
• Perform market analysis to inform campaign strategies
• Aid in proposal creation by compiling data, insights, and case examples

Qualifications

• Data-oriented approach for analysis-based decisions and recommendations
• Prior involvement in digital marketing, preferably in B2B sectors
• Excellent written and spoken English communication
• Proven abilities in digital marketing practices
• Familiarity with at least one tool for social media tracking and metrics
• Basic proficiency in digital ads and campaign handling on platforms like LinkedIn Ads, Instagram, Google Ads, or Meta Ads
• Core grasp of audience segmentation, bidding methods, and campaign aims
• Competence in Microsoft Office suite
• High attention to detail for accurate campaign configuration and tracking setup
• Effective organization to handle several campaigns at once
• Tech-savvy mindset
• Optional: Exposure to HubSpot or Google Analytics
• Optional: Awareness of broader digital environment
• Optional: Rudimentary skills in Adobe Photoshop and/or Illustrator
• Optional: Strong presentation abilities
• Optional: Effective time management
• Optional: Composure in high-pressure situations
• Relevant degree in communications, marketing, journalism, or similar
• Team collaboration
• Accountability for results and task completion
• Purposeful experimentation to improve processes
• Curiosity-driven approach to innovation
• Capacity to operate quickly across various projects