Head of Paid Media - Remote at Huzzle, Remote in Mexico

Seeking a strategic, data-driven leader to define and optimize paid media efforts across multiple channels, owning budget performance and team development to drive scalable customer acquisition.

Key Responsibilities

• Develop and execute comprehensive paid media strategy across Search, Social, Display, and emerging channels.
• Manage global paid media budget with focus on CAC, ROAS, and LTV targets.
• Lead and mentor media buyers and external agency partners.
• Build and oversee A/B testing frameworks for creatives, landing pages, and audiences.
• Collaborate with Data and Engineering teams on tracking, attribution, and reporting.
• Brief and refine creative assets with the Creative team using performance insights.
• Monitor industry trends, platform changes, and privacy shifts to sustain competitive edge.

Qualifications

• 5+ years in performance marketing, including 3+ years in leadership.
• Experience managing multi-million dollar annual budgets with profitable scaling results.
• Expertise with Meta Ads Manager, Google Ads, and programmatic platforms.
• Strong analytical ability to convert data into actionable insights.
• Track record of leading cross-functional teams and external vendors.
• Solid grasp of attribution modeling and contemporary martech stack.
• Excellent communication skills for presenting metrics to senior stakeholders.
• Background in high-growth SaaS or D2C environments.
• Familiarity with SQL or visualization tools such as Tableau or Looker.
• Experience with international expansion campaigns.
• Hands-on knowledge of influencer whitelisting and creator-driven paid social.

Benefits And Growth

• Fully remote work with international teams.
• Access to peer community of high-performing professionals.
• Ongoing placement support from Huzzle.
• Tailored compensation aligned to client and candidate goals.