Head of Performance Marketing at Releaf, Remote in United Kingdom

Lead the performance marketing function at Releaf Dispensary Ltd, a pioneering UK-based medical cannabis clinic, by directing strategies in SEO, content, paid search, paid social, and CRO to enhance patient acquisition and retention in a competitive, regulated sector.

Key Responsibilities

• Direct the performance marketing department, establishing strategies for SEO, content, paid search, paid social, and CRO.
• Monitor the entire patient journey from acquisition to conversion, ensuring seamless integration of search, social, and landing pages.
• Supervise and mentor the Paid Search Specialist, Digital Marketing Manager, SEO team, and CRO/Design specialist.
• Develop and execute SEO strategies to boost organic performance in a compliance-intensive market.
• Manage paid search operations with emphasis on cost per acquisition, revenue expansion, and patient growth.
• Direct paid social initiatives, including creative testing across the full marketing funnel.
• Formulate CRO strategies for paid search and social channels.
• Create a comprehensive testing plan for landing pages, funnels, CTAs, and user experiences.
• Optimize channel allocation, reporting, and forecasting to enable data-driven, rapid decisions.
• Explore and scale new opportunities in search, social, content, and CRO through testing.
• Collaborate with the Head of Social and Head of PR & Comms to synchronize messaging, journeys, and landing pages.
• Deliver detailed reports, insights, roadmaps, and recommendations to the Marketing Director and executives.
• Foster partnerships with agencies, platforms, and external collaborators as required.
• Maintain expertise in platforms, analytics tools, testing techniques, and AI to keep the team innovative.
• Adhere to regulatory standards while scaling operations efficiently.

Qualifications

• 7-10 years in digital marketing, excelling in SEO, content, paid search, and paid social.
• Robust experience in CRO and testing, including A/B tests, hypothesis formulation, and implementing results.
• Solid grasp of UX, UI, and design’s role in conversions.
• Practical skills in campaign and platform management.
• Proven track record in team leadership and development.
• Advanced analytical abilities to translate data and insights into actionable strategies.
• Proficiency in reporting metrics and performance with industry-standard tools.
• Ownership of outcomes and commitment to ongoing enhancement across channels.
• Ability to operate autonomously in a dynamic, high-growth digital setting.
• Precise and detail-oriented in data handling, reporting, and implementation.
• Business-oriented mindset focused on measurable results.
• Enthusiasm for a supportive, respectful team culture that prioritizes employee advancement.

Benefits And Growth

• Flexible working arrangements.
• Personalized training and professional development opportunities.
• Private health insurance.
• Employee Assistance Programmes.
• Access to employee perks.
• Releaf staff patient benefits.