Lead the creation and expansion of Huzzle’s marketing infrastructure, emphasizing performance marketing, go-to-market engineering, and AI-enhanced processes to produce high-value leads for the organization and its partners.
Key Responsibilities
- Direct and expand the performance marketing and lead generation approach
- Create and deploy analytics-based initiatives on various online platforms, covering paid advertising, supported outreach, and lead acquisition
- Construct automated marketing processes leveraging contemporary go-to-market technologies and AI systems
- Create models for attributing campaign results and dashboards to evaluate genuine lead influence
- Collaborate with executives and go-to-market groups to synchronize marketing efforts with sales and lead objectives
- Develop marketing frameworks that produce qualified leads from immediate purchase indicators
- Oversee and refine marketing expenditures and customer acquisition costs
- Test innovative AI technologies and automation solutions, such as Claude Code and advanced marketing engineering tools
- Partner with go-to-market engineering groups to incorporate Clay-based data processes and campaign insights
- Produce materials and initiatives that boost lead generation, beyond mere views or visits
Qualifications
- Over 5 years in performance marketing, lead generation, or expansion marketing
- Background in AI-supported marketing processes and Claude Code
- Demonstrated skill in handling digital advertising budgets and performance campaigns
- Robust analytical capabilities centered on lead attribution and sales outcomes
- Practical involvement with Clay (essential)
- Expertise in developing automated marketing processes and go-to-market frameworks
- Knowledge of current marketing and outreach technology suites (e.g., Clay, Smartlead, HeyReach, automation platforms)
- Solid grasp of SaaS go-to-market tactics
- Capability to function in a fast-paced startup setting
- Ease with US time zones (ideally Pacific Time)
Benefits And Growth
- Fully remote work arrangement with global teams
- Professional advancement opportunities in SaaS, MarTech, and B2B sectors
- Access to a network of accomplished sales experts
- Continuous assistance from Huzzle during and post-placement