Head of Analytical Performance Marketing at Studyportals, Eindhoven, Netherlands

Seeking a strategic leader to spearhead data-centric performance marketing, emphasizing predictive modeling, ROI-focused paid strategies, and team guidance to sustain growth amid evolving digital landscapes in an education platform serving global students.

Key Responsibilities

• Develop and manage models for the entire conversion funnel, projecting visitors, registrations, and long-term outcomes while assessing organic traffic impacts and validating assumptions.
• Direct paid marketing budgets based on genuine ROI, devising methods to link expenditures to delayed conversions spanning 1-1.5 years, and optimizing across channels to counter organic declines.
• Oversee a cross-functional team in paid marketing, CRO, experimentation, nurturing, lifecycle marketing, and organic social channels, fostering leadership development, analytical rigor, and outcome-oriented accountability for teams of 6+ with 3+ years experience.
• Convert data insights into actionable priorities and trade-offs, collaborating with product, data, and engineering on advanced measurement, and challenging simplistic attribution stories.
• Integrate AI advancements into marketing practices to automate processes, enhance decision-making, targeting, bidding, and experimentation across Google Ads, email, and social, while shaping a forward-looking vision for AI’s role in reshaping search and advertising.

Qualifications

• Demonstrated analytical expertise, thriving on data modeling and detail-oriented analysis.
• Intense focus on ROI enhancement, prioritizing tangible metrics over branding or superficial indicators.
• Established leadership in managing teams of 6+ for at least 3 years, including mentoring senior specialists and scaling operational frameworks.
• Proficiency in handling extended, delayed conversion cycles.
• Optional: Background in nurturing, lifecycle, or social performance marketing; experience in attribution or measurement model design.
• Skeptical of unverified dashboards, preferring to define and build them; adept at decisions with partial but sound data; systems-oriented thinker considering broader implications; skilled at simplifying complex analyses for clear communication.

Benefits And Growth

• Competitive compensation package with bonus and pension contributions.
• 32 vacation days including public holidays, with full flexibility in scheduling (e.g., cultural holidays) and option to buy/sell up to 5 days.
• Coverage for work-related travel expenses.
• Remote work option up to 3 days weekly, including a remote allowance, and twice-yearly work-from-abroad permission.
• Annual budget for personal development to support growth initiatives.
• Vibrant office location in central Eindhoven, conveniently near the train station.
• Contribution to global educational access and alignment with UN SDGs on quality education and climate action through innovative digital solutions.