Head of Paid Media at Somerce, Manchester, United Kingdom

Lead all paid media operations for a TikTok Shop specialist agency, owning strategy, execution, performance and team development across client accounts to drive measurable GMV growth.

Key Responsibilities

• Define paid media strategy across the client portfolio on TikTok and connected channels
• Lead end-to-end campaign management including TikTok Shop Ads, retargeting, live commerce amplification and budget planning
• Develop creative and audience strategies backed by structured testing frameworks
• Own ROAS, CPA, CPM and GMV targets with daily monitoring and client performance reviews
• Forecast paid media contribution to GMV and optimise in real time using attribution data
• Build and manage a team of Paid Media Managers and Executives, setting quality standards

Qualifications

• Proven experience owning paid media strategy and execution at a senior level
• Strong hands-on knowledge of TikTok Ads Manager and TikTok Shop ad products
• Track record of delivering ROAS and GMV targets across multiple client accounts
• Deep understanding of creative performance on TikTok
• Experience managing and developing a paid media team
• Highly data-literate with confidence making fast optimisation decisions

Benefits And Growth

• Competitive salary benchmarked to experience and performance
• Performance-related bonus aligned to commercial impact
• 28 days holiday plus bank holidays
• Hybrid working with offices in London and Manchester
• Flexible working hours focused on output
• Company pension scheme
• Monthly wellness allowance
• Regular performance reviews and direct exposure to high-growth brands