SEO Assistant at Debenhams Group, Manchester, United Kingdom

Debenhams is seeking an entry-level SEO Assistant to report to the SEO Manager, focusing on supporting onsite and offsite strategies to boost organic traffic and growth through targeted campaigns in a dynamic e-commerce environment.

Key Responsibilities

• Aid in implementing SEO strategies across primary markets to enhance traffic, revenue, and customer acquisition.
• Conduct routine optimizations on category and subcategory pages to boost non-brand visibility in search results.
• Carry out keyword research aligned with major product launches and seasonal trends to uncover growth potential.
• Manage updates to metadata or content uploads within the Debenhams CMS.
• Contribute to content marketing initiatives aimed at optimizing campaign outcomes.
• Track and analyze core performance metrics to refine and advance SEO efforts.
• Maintain cutting-edge and efficient SEO methods in all implementations.

Qualifications

• Prior SEO experience, ideally in fashion, home, or beauty sectors, is advantageous.
• Solid grasp of SEO fundamentals and their strategic value.
• Familiarity with recent Google algorithm changes.
• Proficiency with Google tools such as Analytics and Search Console for insights and enhancements is a plus.
• Skill in integrating SEO principles into marketing campaigns.
• Strong enthusiasm for digital marketing and awareness of emerging trends.
• Motivated mindset suited to a high-energy setting with strict timelines.

Education

Unspecified