Website Optimisation Executive at Motia, Leeds, United Kingdom

Motia seeks a technically adept Website Optimisation Executive for its Marketing team to enhance digital platforms, including websites and customer portals, through data-informed strategies focused on performance, user experience, and conversions.

Key Responsibilities

• Develop and sustain website elements, components, and forms using Webflow and WordPress, encompassing layout modifications, CMS collections, structural adjustments, and custom interactions.
• Oversee updates to websites and customer portals, such as product pages, landing pages, forms, blogs, and case studies, ensuring accuracy, engagement, and SEO optimization.
• Conduct routine website audits for quality, including monitoring broken links, verifying accessibility, checking responsive designs, and confirming content precision.
• Partner with marketing, product, and campaign teams to create landing pages and facilitate customer workflows that boost traffic and conversions.
• Leverage GA4, Clarity, Google Tag Manager, and similar UX tools to evaluate user behavior and deliver frictionless, conversion-oriented experiences.
• Apply technical SEO corrections like meta tags, schema markup, redirects, broken link fixes, and image optimization, either independently or with agency support.
• Track daily conversion rates and sales metrics, executing CRO and UX projects from analysis to testing and reporting.
• Assist with integration and automation using tools such as Zapier.
• Contribute to routine marketing tasks and aid other departments in internal communications.
• Create video content as needed, including product demonstrations.

Qualifications

• Practical proficiency with CMS platforms like Webflow, WordPress, and Zapier, plus solid knowledge of HTML and CSS (JavaScript is advantageous).
• Background in SEO, covering on-page, technical, and off-page techniques.
• Ease with SEO tools including SEMrush, Google Search Console, and Bing Webmaster Tools.
• Robust analytical abilities and familiarity with reporting tools like GA4, Google Tag Manager, and UX platforms such as Clarity or Hotjar.
• Keen sense for creative design, backed by Adobe Creative Suite experience (Illustrator, Photoshop, InDesign, etc.).
• Organized, initiative-taking, and adaptable collaborator with superior communication skills, capable of working across teams and hierarchies.
• Effective time management, meticulous attention to detail, and readiness to own responsibilities.

Benefits And Growth

• Hybrid work arrangement: 3 days in office, 2 days remote.
• Free on-site parking.
• Dedicated budget for training and professional development.
• Competitive salary: £28,000 - £30,000 based on experience.
• 25 days annual leave plus public holidays.
• Extra day off for birthday after one year of service.
• Option to buy up to 5 additional holiday days after two years.
• Flexible, sociable hours without weekends or evenings.
• Engaging, supportive workplace culture.
• Pension scheme.
• Life assurance coverage at 4 times salary.