We seek an organized and proactive Marketing Project Manager to oversee event registration campaigns, direct audience outreach, and digital marketing operations for a nearshore outsourcing firm supporting US businesses.
Key Responsibilities
- Manage end-to-end event registration campaigns including page setup, confirmation sequences, and automated reminders.
- Collaborate with the Event Manager to achieve full attendance through direct email and SMS outreach.
- Promote webinars and company programming via high-volume outbound demand generation.
- Build and execute multi-touch email and SMS nurture sequences to convert event attendees into prospects.
- Maintain consistent digital and social brand presence across LinkedIn and other channels.
- Create marketing collateral, newsletters, and high-converting email copy.
- Update and optimize the company website and event landing pages.
- Perform CRM list segmentation for targeted campaigns.
- Handle event invoicing and track receivables in coordination with Finance.
- Track and report on funnel metrics such as lead sources, conversions, and campaign performance to improve demand generation.
Qualifications
- Hands-on HubSpot experience with list segmentation, workflows, marketing campaigns, and CRM activities.
- Proven ability to write compelling email copy, newsletters, and SMS campaigns driving strong open and click-through rates.
- Strong project management and web administration skills including page creation and campaign link tracking.
- Ability to analyze performance data such as conversions, open rates, and lead sources and adjust strategies accordingly.
- Fluent written and verbal English with capacity to produce persuasive, natural copy and conduct high-volume direct outreach.
- Willingness to engage prospects through email, SMS, and messaging channels to boost conversions.
- Dedicated, quiet, and secure home workspace free of background noise.