Director of Paid Social & Video at LawnStarter, Remote in United States

Lead the development and execution of paid social and video strategies to drive customer and provider acquisition in a growing marketplace for home services, focusing on profitability across multiple channels and audiences.

Key Responsibilities

• Develop and manage acquisition campaigns for homeowners and service providers on platforms including Meta, TikTok, and YouTube, covering strategy, creative direction, targeting, bidding, and budget allocation
• Oversee full-funnel campaigns from awareness to conversion and remarketing, adapting creative and bidding approaches for each stage
• Establish a systematic testing framework for creative, audience, and funnel experiments to identify and address performance issues proactively
• Manage budgets and performance across diverse audiences, geographies, and service categories, adjusting for seasonal variations and unit economics
• Collaborate with teams in SEO, paid acquisition, product, design, and analytics to integrate paid social into broader growth initiatives
• Evaluate and expand into new platforms like streaming services, applying rigorous testing and management practices
• Build and lead a dedicated team as the channel matures, defining roles, hiring, and fostering a high-performing function

Qualifications

• Demonstrate a data-driven mindset with daily dashboard monitoring, cohort analysis, and decisions based on key metrics like CAC and LTV:CAC
• Conduct structured experiments with defined hypotheses, controls, and clear success criteria, emphasizing repeatable processes over intuition
• Foster strong cross-functional relationships, sharing insights and seeking input to align efforts with organizational goals
• Leverage AI tools innovatively for hypothesis generation, analysis, audience insights, and workflow optimization, staying ahead of platform evolutions
• Manage complex portfolios involving multiple audiences, markets, services, and funnel stages, allocating resources based on varying economics

Education

Professional

Benefits And Growth

• Competitive base salary ranging from $175,000 to $205,000
• Equity package to align with company growth and success
• Comprehensive healthcare coverage including medical, dental, and vision
• Fully remote work arrangement across the US
• Unlimited paid time off focused on delivering results