Director of Paid Media & Funnels at Hadley Designs, Remote in United States

Lead the direct-to-consumer ecommerce operations as Director of Paid Media & Funnels, overseeing Shopify and TikTok Shop to drive $20M+ revenue in 18 months while maintaining profitability targets and building scalable systems.

Key Responsibilities

• Test over 100 ad creatives weekly on Meta and TikTok, optimizing for ROAS thresholds and partnering with affiliate and UGC teams
• Launch a new bundle-based funnel monthly, tied to educational outcomes, and optimize CVR, AOV, CAC, LTV, upsells, and funnel economics
• Oversee homepage, product pages, merchandising, and seasonal promotions like Back-to-School and Holidays; build SOPs and testing roadmaps
• Lead lifecycle marketing via Klaviyo and Postscript, optimizing flows for welcome, abandonment, post-purchase, and win-back; develop ascension paths and SEO/blog strategy
• Review weekly P&Ls, analyze key metrics like AOV, CVR, CAC, LTV, ROAS, and deliver scorecards and growth plans
• Lead a cross-functional team of 6+ members, establish operating rhythms, hire talent, manage contractors, and foster a culture of ownership and innovation

Qualifications

• 5-10+ years in DTC ecommerce, particularly Shopify and paid social, with proven scaling of brands beyond $20M
• Ownership of revenue and profitability targets; deep expertise in Meta and TikTok Ads
• Hands-on experience with Klaviyo, Postscript, Shopify CMS, bundles, upsells, and LTV optimization
• Ability to write/review high-converting landing pages; comfortable leading remote teams with weekly cadences
• Analytical and creative mindset; strategic and operational skills; alignment with values of extreme ownership, relentless innovation, and integrity

Benefits And Growth

• Full ownership and authority in channels and decisions, working closely with CEO in a remote-first environment built on autonomy and accountability
• Access to ongoing learning, training, and tools for DTC strategies
• Collaboration with an A+ team emphasizing excellence, growth, and integrity
• Opportunity to contribute to meaningful products that foster family connection and learning
• Access to Josh Hadley’s network via the Ecomm Breakthrough podcast