Director of Performance Media at Hadley Designs, Remote in United States

Hadley Designs place United States
Posted 6 July 2026
home_workFull-time schoolDirector

Lead all paid performance channels and DTC revenue for Shopify and TikTok Shop at a fast-growing screen-free educational products brand. Own P&L, strategy, and outcomes while scaling combined channel revenue above $20M within 18 months and hitting margin and ROAS targets.

Key Responsibilities

  • Manage Meta and TikTok paid acquisition, testing 100+ creatives weekly and maintaining ROAS thresholds of 2.0+ and 3.5+ respectively
  • Launch one new bundle-based funnel each month while optimizing CVR, AOV, CAC, LTV, upsells and overall funnel economics
  • Oversee homepage, product pages, and collection merchandising; refactor underperforming funnels with new hooks and offers
  • Drive lifecycle marketing via Klaviyo and Postscript to deliver ≥25% of Shopify revenue from email and SMS
  • Review weekly P&Ls, deliver scorecards and monthly strategic plans, forecast performance and identify scaling levers
  • Lead and coach a cross-functional ecommerce team of 6+, hire talent, set operating rhythms and manage contractors
  • Establish funnel SOPs, testing roadmaps and seasonal campaigns including Back-to-School and Holiday

Qualifications

  • 5–10+ years DTC ecommerce experience with Shopify and paid social; proven success scaling past $20M revenue
  • Track record owning revenue and profitability targets with deep Meta and TikTok Ads expertise
  • Hands-on experience with Klaviyo, Postscript and Shopify CMS; strong background in bundles, upsells and LTV optimization
  • Ability to write and review high-converting landing pages and lead a fully remote team
  • Analytical yet creative mindset; comfortable with Extreme Ownership, Relentless Innovation and Integrity Above All values

Benefits And Growth

  • Real ownership and authority over Shopify and TikTok Shop channels while working closely with CEO
  • Remote-first culture with autonomy, creativity and accountability; ongoing learning, training and tools
  • Access to CEO’s Ecomm Breakthrough podcast network and opportunity to shape decade-long brand vision