Director of Performance Marketing at Hadley Designs, Remote in Canada

Own the P&L, strategy and results for Shopify and TikTok Shop as the General Manager responsible for scaling combined revenue to $20M+ within 18 months while hitting strict margin, ROAS and growth targets.

Key Responsibilities

• Own weekly P&L, margin and performance metrics for Shopify and TikTok Shop with accountability for revenue, profitability and ROAS targets
• Manage paid acquisition across Meta and TikTok, testing 100+ ad creatives weekly and partnering with affiliate/UGC teams to scale winning creative
• Launch one new bundle-based funnel per month and continuously optimize CVR, AOV, CAC, LTV, upsells and overall funnel economics
• Lead lifecycle marketing through Klaviyo and Postscript including welcome, cart-abandonment, post-purchase and win-back flows to drive ≥25% of Shopify revenue
• Build and maintain funnel SOPs, testing roadmaps and seasonal campaigns while overseeing homepage, product pages and merchandising
• Lead and coach a cross-functional remote ecommerce pod of 6+ team members, hire talent, manage contractors and establish weekly operating rhythms
• Develop blog and SEO strategy for organic education-based traffic and review weekly performance data to deliver scorecards and strategic growth plans

Qualifications

• 5–10+ years DTC ecommerce experience, especially Shopify and paid social, with a proven track record scaling brands past $20M
• Deep expertise in Meta and TikTok Ads, CRO, bundles, upsells and LTV optimization
• Hands-on experience with Klaviyo, Postscript and Shopify CMS; ability to write and review high-converting landing pages
• Comfortable leading a fully remote team with clear weekly cadences and a data-driven, creative and accountable mindset
• Alignment with values of Extreme Ownership, Relentless Innovation and Integrity Above All

Benefits And Growth

• Real ownership, trust and direct access to CEO with full authority over channels and decisions
• Remote-first culture built on autonomy, creativity and accountability
• Ongoing learning, training and tools for DTC growth strategies
• Work alongside A+ team members focused on excellence and long-term impact
• Opportunity to shape a decade-long vision to build the most trusted children’s brand, supported by CEO’s Ecomm Breakthrough podcast network