Director of Performance Marketing - Growth & Paid media at Hyprwork, Remote in Brazil

Lead hands-on performance marketing for Hyprwork’s DTC health and wellness brands, owning paid acquisition, CRO, and retention strategies across Meta, Google, Native channels, while guiding a team and agency partners to drive revenue growth.

Key Responsibilities

• Own paid media strategy and outcomes across Meta, Native, and Google channels
• Drive creative and offer strategy, focusing on hooks, angles, advertorials, and creative velocity
• Manage full funnel ownership from ad impression to post-purchase, partnering with creative, product, and tech teams to optimize conversion rates
• Govern agency and partner performance for Amazon and retention, integrating into overall growth strategy
• Build and maintain performance reporting to provide clarity on platform, ad, funnel, and lander metrics with actionable insights
• Lead team of three direct reports in Meta, Native, and Google, fostering development and increasing autonomy

Qualifications

• Six to nine years in performance marketing with direct response experience
• Managed or contributed to eight-figure scale budgets in fast-paced startups or scale-ups
• Led small teams and understands people management and development
• Strong hands-on expertise in Meta campaign architecture, creative strategy, audience systems, and volatility
• Deep knowledge of native advertising across Taboola, Outbrain, MGID, Revcontent or equivalent
• Expertise in Google across Search, Shopping, PMax, YouTube, and Demand Gen
• Fluency in DTC direct response principles, contribution margin, CAC payback, cohort behavior, subscription mechanics, and attribution tools like Hyros, Triple Whale, GA4
• Mastery of metrics including CPA, LTV, Churn, MER, AOV, CVR for diagnostic frameworks
• Builder mentality: thrives in ambiguity, creates systems, direct, data-driven, and pushes back on flawed ideas

Education

Unspecified

Benefits And Growth

• Fully remote position with significant ownership and scaling opportunities
• Access to budget, team, and mandate in a fast-growing DTC portfolio
• Exposure to data-driven culture emphasizing intellectual honesty, speed, and continuous improvement
• Paid Time Off
• Work From Home
• Training & Development
• Performance Bonus