Paid Search Director at Jump 450 Media, Remote in United States

The Paid Search Director acts as the primary expert for client accounts, delivering strategic guidance, performance analysis, and campaign execution across major digital platforms to achieve business goals.

Key Responsibilities

• Serve as the daily subject matter expert for clients, offering strategic advice, in-depth analysis, reporting, and handling ad-hoc requests
• Identify target audiences and collaborate with the creative team to develop engaging advertisements while ensuring superior client communication, service, and campaign results
• Oversee all phases of paid digital media campaigns on platforms such as Google and Bing, from planning and launch to monitoring, optimization, evaluation, and reporting
• Contribute to media strategy development and paid media planning, including audience segmentation, messaging, budgeting, and optimization tactics
• Utilize real-time data dashboards and reporting tools to share campaign insights with clients and outline future directions
• Examine performance metrics to derive meaningful interpretations, recommendations, and actionable strategies
• Regularly assess and refine campaign effectiveness, set performance standards, and propose testing opportunities
• Engage clients on campaign planning, results, and progress updates
• Compile and deliver performance reports to clients and internal teams
• Stay informed on advertising platform advancements, including new features and innovations
• Apply data-informed methods to craft marketing strategies and plans aligned with client objectives
• Foster strong client partnerships
• Collect insights on consumer behavior, competitors, and market trends

Qualifications

• More than 5 years in performance marketing, with a focus on paid search
• Proven track record in expanding campaign budgets while upholding or enhancing key performance indicators
• Skill in troubleshooting and organizing intricate projects involving diverse stakeholders and outputs
• Strong communication abilities across all organizational levels, balancing operational details with overarching strategies
• Capacity to thrive in a dynamic setting and prioritize tasks efficiently

Benefits And Growth

• Annual salary range of $100,000 to $135,000
• Fully remote work arrangement
• Comprehensive medical, prescription, dental, and vision insurance
• Life and accident insurance coverage
• Short- and long-term disability plans
• Employee assistance programs
• Family forming support plans
• Health savings account (HSA)
• Health care flexible spending account (FSA)
• Limited purpose FSA and dependent care FSA
• Access to legal services through MetLife
• 401(k) matching contributions
• Commuter transportation benefits
• Virtual health services including Teladoc, 2nd.md, and Headspace
• Paid holidays and flexible paid time off
• Volunteer days
• Complimentary company lunches
• Half-day Fridays throughout the year
• New MacBook Pro and additional monitor provided on day one
• Access to communal meeting rooms and standing workstations in the New York office
• Company events and happy hours
• 10 weeks of paid parental leave
• Tuition reimbursement up to $5,000
• Uncapped compensation model sharing approximately 40% of top-line revenues monthly
• Opportunities for professional development and merit-based incentives
• High-growth environment with over 150% expansion in the past four years and strong employee retention