Senior Marketing Manager at Datamark, Inc., El Paso, United States

The Senior Marketing Manager oversees the daily execution of DATAMARK’s B2B marketing activities, ensuring campaigns, content, digital initiatives, events, vendors, and team members deliver against strategic objectives.

Key Responsibilities

• Translate marketing strategy into actionable plans, project briefs, timelines, and deliverables.
• Lead and support internal marketing team members across design, content, web, social media, and events.
• Manage external contractors, vendors, and agencies including writers, designers, and developers.
• Coordinate integrated B2B campaigns across email, web, content, social media, webinars, events, digital advertising, and other channels.
• Ensure deliverables are on-brand, accurate, and aligned with company messaging and priorities.
• Collaborate with Sales, leadership, and stakeholders on campaign execution, events, and content needs.
• Oversee content coordination, calendars, development, reviews, approvals, and publishing schedules.
• Coordinate website updates, landing pages, campaign tracking, reporting, and digital performance activities.
• Support event marketing and PR planning, scheduling, approvals, and follow-up activities.
• Partner with the Marketing Director on budget planning, expense tracking, vendor costs, and campaign spend.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Advertising, or related field.
• 7–10 years of progressive B2B marketing experience in campaign execution, content, digital, events, and operations.
• 3–5 years managing marketing team members, contractors, vendors, or cross-functional programs.
• Proven experience converting strategy into execution plans, workflows, and measurable deliverables.
• Strong knowledge of B2B marketing, demand generation, content marketing, and campaign coordination.
• Experience managing marketing budgets, vendor costs, contractor scopes, and campaign spend.
• Familiarity with CRM, marketing automation, analytics, CMS, project-management, and collaboration tools.
• Excellent project-management and organizational skills with ability to juggle multiple campaigns and stakeholders.
• Working knowledge of email, web, SEO, paid media, social media, content, webinars, and events channels.
• Strong leadership skills for managing direct reports, contractors, deadlines, and cross-functional teams.

Education

Bachelor’s Degree

Benefits And Growth

• Comprehensive health care: medical, dental, and vision plans.
• Retirement savings: 401k and IRA plans.
• Life insurance: basic, voluntary, and AD&D coverage.
• Paid time off: PTO, paid volunteer hours, and holidays.
• Short-term and long-term disability coverage.
• Professional training and development programs.
• Wellness resources.
• Salary: $100,000 annually.