Boutique family law firm seeks a detail-oriented Marketing Operations Manager to deliver operational discipline, project management, and data integrity for a nine-person marketing team across multiple states. The role owns processes, project rhythm, data infrastructure, and budget operations while ensuring specialists execute consistently at scale.
Key Responsibilities
- Lead website project management for the next four to five months, including full project planning, dependency mapping, content and SEO migration, GA4 and UTM continuity, and launch-day execution.
- Run the marketing team operating cadence through weekly status meetings, sprint planning, and maintenance of the master marketing roadmap covering all active workstreams.
- Manage the Asana project management platform and facilitate quarterly retrospectives to capture lessons learned.
- Own the data fabric and tracking infrastructure connecting every marketing channel to HubSpot and Salesforce.
- Audit and remediate UTM tagging inconsistencies and known data integrity issues across paid, organic, content, and partner channels.
- Manage operational mechanics of the marketing budget including monthly close processes.
- Build and maintain operational documentation, including location launch playbooks and brand quality assurance processes.
- Serve as liaison between Marketing and Sales/Intake to align lead handoffs and feedback loops.
Qualifications
- 3+ years implementing, configuring, or managing document automation, document assembly, or document generation solutions.
- Experience gathering business requirements and translating them into technical or system-based solutions.
- Strong understanding of workflow automation, business rules, conditional logic, and process optimization.
- Experience working with structured data sources and business systems.
- Strong analytical, problem-solving, and troubleshooting skills.
- Excellent communication and stakeholder management abilities.
- Proven ability to manage multiple projects and priorities in a fast-paced environment.
- Comfortable collaborating cross-functionally with both technical and non-technical teams.
- Demonstrated attention to detail, reliability, organization, and follow-through.
- Ability to identify process gaps and recommend practical improvements.
- Flexibility to respond positively to shifting priorities and business needs.
Benefits And Growth
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Short Term & Long Term Disability
- Training & Development
- Work from Anywhere eligibility after 6 months
- Compensation range: $120,000 - $130,000 base salary