The AI Marketing Operations Manager partners with marketing leadership to optimize marketing technology, drive AI adoption, enhance automation, and strengthen data analytics and campaign execution to support patient acquisition, provider recruitment, and overall business growth.
Key Responsibilities
- Manage marketing operations including campaign execution, project workflows, and cross-functional coordination for timely initiative delivery.
- Develop and maintain marketing dashboards, KPI reporting, attribution models, and performance analytics for leadership.
- Oversee marketing technology platforms, CRM systems, lead management processes, and digital marketing infrastructure.
- Partner with recruiting, operations, clinical, and executive teams to support patient growth, provider recruitment, and organizational goals.
- Develop and maintain marketing SOPs, workflows, content management processes, and campaign standards.
- Lead process improvement initiatives to increase marketing efficiency, lead conversion, and ROI.
- Manage vendor relationships, agency performance, marketing budgets, and technology implementations.
- Implement AI tools for automating content creation, campaign reporting, audience segmentation, email marketing, and lead nurturing.
- Develop automated dashboards tracking campaign performance, patient acquisition costs, recruitment metrics, and ROI.
- Leverage AI and predictive analytics to identify opportunities, optimize targeting, and improve conversion rates.
- Evaluate and implement emerging AI technologies to enhance marketing productivity, personalization, and scalability.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, Analytics, or related field required.
- Minimum 5 years of marketing operations, digital marketing, marketing analytics, or related experience.
- Experience managing CRM platforms, marketing automation tools, digital advertising platforms, and reporting systems.
- Strong analytical skills with experience developing dashboards, performance reports, and actionable business insights.
- Demonstrated experience leading process improvement, technology implementation, or marketing automation initiatives.
Education
Bachelor’s Degree
Benefits And Growth
- Health insurance
- Dental insurance
- Vision insurance
- 401k with match
- Paid time off
- Rapid career advancement
- Competitive compensation package ($80,000 - $100,000)
- Positive team-oriented environment
- Work with cutting-edge technology
- Opportunity to make a real impact on patients’ lives