Digital Marketing Operations Specialist

The Digital Marketing Operations Specialist will lead ESI’s overarching marketing initiatives, partnering with the CIO and various departments to strategize and implement digital campaigns that boost sales and improve customer interactions in a self-directed capacity.

Key Responsibilities

• Develop and implement marketing strategies across digital and conventional channels, encompassing e-commerce, email promotions, sales automation, and product introductions.
• Create customized B2B and B2C campaigns to connect with wholesale and retail audiences effectively.
• Design and manage marketing automation sequences on platforms, covering customer onboarding, offers, and product notifications.
• Ensure precise and compelling product catalogs and listings on e-commerce sites, including costs, details, and discount codes.
• Manage campaign and data approaches using tools like HubSpot, Klaviyo, NetSuite, Google Workspace, Magento, BigCommerce, and Shopify.
• Perform market analysis and competitive reviews to uncover opportunities and guide strategies.
• Apply analytics software to assess and report campaign outcomes, offering data-driven suggestions for enhancements.
• Act as the central marketing liaison, partnering with internal teams to craft and deploy tactics aligning with organizational objectives.
• Oversee collaborations with outside vendors and agencies for producing and supplying digital marketing materials.

Qualifications

• Minimum 3 years of practical involvement in digital marketing, e-commerce, or operations positions, with equivalent education and experience accepted.
• Proven proficiency in email tools like Klaviyo, automation platforms such as HubSpot, and e-commerce systems including Shopify.
• Background with ERP solutions like NetSuite for stock monitoring, CRM, and transaction insights is highly advantageous.
• Knowledge of paid online ads via Google Ads, basic SEO, and innovative techniques like AI-driven search optimization.
• Skill in leveraging analytics from Google Analytics and ERP reports to evaluate impacts and shape choices.
• Proactive, resourceful approach with project ownership, stakeholder engagement, and cross-functional coordination.
• Superior written communication and interpersonal capabilities.
• Robust organizational and time-management abilities for handling diverse projects and maintaining steady output.
• Meticulous focus on detail for content creation, review, and distribution to uphold accuracy and brand uniformity.
• Ease with substantial independence and establishing marketing frameworks from inception.
• Prior role as initial or primary marketer, or full-cycle ownership, is beneficial.

Education

Unspecified

Benefits And Growth

• Competitive base salary between $65,000 and $75,000 annually, plus quarterly performance bonuses.
• Bring Your Own Device stipend for mobile usage.
• Provided MacBook laptop for professional tasks.
• Comprehensive health and dental coverage.
• Employer-matched retirement savings plan.
• Generous vacation allowance and paid holidays.
• Company-funded life insurance and long-term disability protection.
• Discounted gym membership available.
• Continuous professional development and training programs.
• On-site professional coffee bar access.
• Employee discounts on specialty coffee items.