Marketing Operations Specialist at W.S. Badger Company, Gilsum, United States

Coordinate and execute wholesale, retail, trade show, and international marketing initiatives at a mission-driven CPG company while serving as the central workflow hub across Marketing, Sales, Product Development, and external partners.

Key Responsibilities

• Manage Wrike workflow tool and route incoming marketing requests across wholesale, retail, international, and trade-show initiatives
• Build and monitor timelines for product launches, campaigns, and retailer programs; traffic assets and ensure on-time delivery
• Coordinate retailer-specific promotions, account marketing opportunities, and asset distribution to retailers, distributors, and brokers
• Plan and execute major trade shows including Expo West: timelines, vendor management, booth assets, cross-functional inputs, on-site support
• Assist with international marketing asset coordination, brand consistency, and development of support processes
• Provide weekly initiative updates to the Director of Marketing and support safety protocols

Qualifications

• Bachelor’s degree plus 3 years of marketing, marketing operations, or trade/retail marketing experience OR 8+ years of CPG marketing without a degree (personal care category preferred)
• Cross-functional project coordination experience
• Proficiency with project-management platforms (Wrike, Asana, Monday.com, etc.)
• Strong organizational, detail-oriented, and deadline-management abilities
• Clear communicator across teams and seniority levels; proactive problem solver

Benefits And Growth

• Starting salary $65,000, commensurate with experience
• Medical, dental, and vision insurance
• 401(k) or IRA retirement plan
• Basic, voluntary, and AD&D life insurance
• Paid vacation, sick days, and public holidays
• Maternity and paternity family leave
• Short-term and long-term disability coverage
• Wellness resources