Marketing Technology Engineer at Propeller, Denver, United States

First dedicated MarTech Engineer role focused on building and scaling the automation, data, and attribution systems that connect marketing activities to revenue outcomes.

Key Responsibilities

• Design scalable, event-driven multi-channel journeys driven by behavioral signals, lifecycle changes, and custom object data
• Build and maintain lifecycle automation frameworks aligned with Sales processes, SLAs, routing logic, and forecasting
• Develop complex multi-step workflows with conditional logic, enrichment, AI-driven decisions, branching, and error handling
• Define automation governance standards to prevent sprawl and maintain scalability
• Partner with RevOps to align marketing automation with CRM structure and revenue reporting
• Design and maintain multi-touch attribution models aligned with Finance pipeline and ARR definitions
• Build closed-loop reporting connecting marketing touchpoints to opportunity creation, progression, and revenue
• Define and enforce lifecycle stage criteria with explicit data rules
• Create dashboards tracking funnel velocity, lifecycle conversion, and segment effectiveness
• Standardize campaign hierarchies, source tracking, and object relationships for accurate reporting
• Own CRM and marketing automation data schema governance, field normalization, deduplication, and lifecycle auditing
• Design segmentation frameworks balancing precision targeting with global consent needs
• Implement automated monitoring for database health, attribution gaps, lifecycle leakage, and routing accuracy
• Collaborate with Legal and IT to maintain compliance with global privacy regulations including GDPR

Qualifications

• 2+ years in Marketing Operations or Revenue Operations owning automation architecture and cross-system integrations
• Proven experience designing complex automation frameworks using conditional logic, enrichment, and cross-platform triggers
• Hands-on experience building integrations with APIs, webhooks, middleware (Zapier, N8N), and native tools like Operations Hub
• Strong understanding of CRM data modeling, object relationships, schema design, lifecycle governance, and field standardization
• Experience implementing multi-touch attribution models and reconciling reporting with Finance and RevOps
• Ability to diagnose and resolve automation failures, routing conflicts, and data inconsistencies at scale
• Experience designing lead routing logic tied to segmentation and SLA enforcement
• Deep understanding of database governance including deduplication, consent management, and data normalization
• Ability to translate technical system decisions into measurable revenue outcomes
• Platform experience in one or more leading CRM and marketing automation systems (HubSpot, Salesforce, Marketo, Pardot, or similar)

Education

Bachelor’s Degree

Benefits And Growth

• Fully paid United Platinum PPO medical, dental, and vision coverage
• 20 days paid vacation with no accrual or carryover cap
• 3% non-elective employer contribution to 401(k)
• Employee share options
• Professional development budget and leave
• Mentorship program participation
• Monthly telephone and/or internet allowance
• Paid primary and secondary parental leave
• Hybrid work with WFH equipment provided
• Salary range $105,000-$130,000 based on Colorado market and candidate experience