Go-To-Market Engineer - Marketing Operations (4020) at GBG, London, United Kingdom

GBG place London, United Kingdom
Posted 1 June 2026
home_workFull-time schoolMiddle

Hands-on technical operator within Marketing Operations who designs, configures, and maintains the Salesforce systems and GTM processes that power demand generation, lifecycle marketing, and revenue execution.

Key Responsibilities

  • Design and configure Salesforce objects, fields, relationships, validation rules, and data models to support unified lead, account, opportunity, routing, and lifecycle processes.
  • Translate business needs into scalable Salesforce workflows, automation, lead routing logic, and funnel stage definitions in partnership with RevOps and Marketing Ops.
  • Own integrations between Salesforce and marketing automation, sales engagement, enrichment, and analytics tools, ensuring data integrity and reliable data flow.
  • Build dashboards and reporting structures that deliver visibility into funnel performance, routing effectiveness, lifecycle progression, and operational KPIs.
  • Evaluate new GTM technologies, support business cases, and collaborate on technical feasibility with Business Systems while maintaining data governance standards.
  • Maintain data quality across Salesforce and MarTech platforms, manage enrichment workflows, and troubleshoot sync issues in line with enterprise governance guidelines.
  • Serve as a connector across Marketing Ops, RevOps, Sales, and Business Systems, providing enablement, documentation, and clear communication on system changes.

Qualifications

  • Advanced Salesforce configuration experience including flows, automation, objects, fields, validation rules, dashboards, and routing workflows.
  • Experience partnering with Marketing Ops, RevOps/Sales Ops, and Business Systems to deliver GTM system changes.
  • Experience with CRM migrations and consolidations, including Salesforce.
  • Strong understanding of B2B GTM funnels, routing logic, lifecycle stages, and operational KPIs.
  • Hands-on experience with GTM tools such as HubSpot, 6sense, Cognism, SeamlessAI, sales engagement platforms, and enrichment/analytics tools.
  • Ability to scope and gather requirements, manage a backlog, and prioritize work with cross-functional stakeholders.
  • Strong technical problem-solving skills and a structured, documentation-first mindset.
  • Ability to communicate technical concepts clearly to non-technical partners.