Marketing Operations Specialist - Banff Hospitality Collective

Dynamic, execution-driven Marketing Operations Specialist supporting a multi-venue hospitality group by coordinating paid campaigns, web maintenance, email marketing, and operational workflows across 17+ distinct restaurant brands.

Key Responsibilities

• Plan, launch, monitor, and optimize paid advertising across Meta, TikTok, Google Ads, and LinkedIn platforms
• Run A/B tests, adjust bidding and budgets, and refresh creatives based on performance data
• Produce comprehensive wrap-up reports by aggregating data from multiple advertising platforms
• Perform routine website updates in Webflow, including seasonal content, offers, SEO metadata, and event listings
• Adopt and experiment with emerging AI tools to improve data workflows and visualization
• Design, write, and deploy weekly newsletters and promotional email campaigns
• Segment audience lists, clean databases, and manage email platform operations
• Audit and optimize venue listings on OpenTable, TripAdvisor, Google Business Profile, and partner profiles to maintain accuracy and maximize rankings
• Oversee Partner Program fulfillment, track marketing calendars, and align internal and external teams
• Manage campaign budgets, process invoices, and track department software subscriptions
• Provide social media support including content scheduling, shoots, and organic post management with Hootsuite
• Leverage generative AI for brainstorming, caption drafting, and hashtag/keyword optimization
• Coordinate logistics and track media, influencer, and content-creator visits and coverage

Qualifications

• 2-4 years of digital marketing coordination, ad operations, or marketing administration experience
• Strong proficiency in Meta Business Manager, TikTok Ads Manager, and Google Ads
• Hands-on experience with Webflow content management system
• Proven ability developing and launching promotional emails and automated campaigns (Mailchimp)
• Solid knowledge of social scheduling tools (Hootsuite, Later, Iconosquare) and Google Business Profile management
• Experience integrating AI tools such as ChatGPT, Midjourney, Claude, or Gemini into daily workflows
• Advanced copywriting and analytical skills with a data-driven optimization focus
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Rush, After Effects)
• Exceptional organizational abilities and agility between technical and creative tasks
• Experience in hospitality or restaurant environments is a plus

Benefits And Growth

• Competitive base salary
• Flexible Monday–Friday schedule
• $200 welcome gift card
• 50% off food, wine & sake for self and guest at all venues
• Training & development allowance
• Cell phone allowance
• Extended health benefits (premiums fully covered after 3 months)
• RRSP matching program after 3 months
• Short-Term & Long-Term Disability coverage after 3 months
• 3 weeks paid vacation plus statutory holidays
• Paid community volunteer time