Marketing Operations Lead at InfoTrack US, San Francisco, United States

Lead the operational backbone of marketing at One Legal by managing systems, tools, and processes for campaign delivery, email automation, technology integration, and data analytics to drive measurable growth and efficiency in a collaborative team environment.

Key Responsibilities

• Manage email automation, campaign operations, marketing technology, and analytics to enable successful marketing programs
• Guarantee that all marketing activities are trackable, refined, and progressively enhanced
• Optimize marketing operations to facilitate growth-driving efforts, boost brand visibility, and elevate conversion rates
• Handle campaign implementation from planning to deployment, prioritizing precision and impact
• Collaborate with outside partners to aid marketing projects and executions
• Administer marketing software and resources to align with team objectives
• Assist in website and content management to synchronize with promotional strategies
• Develop and uphold operational frameworks, procedures, and performance systems for marketing scalability
• Integrate high-level strategy with routine tasks to ensure seamless campaign functionality

Qualifications

• At least three years in marketing operations or comparable roles
• Background in B2B marketing environments desirable
• Proficiency with marketing automation tools like Pardot or HubSpot
• Robust analytical abilities to leverage data for decision-making and performance enhancement
• Track record in overseeing marketing campaigns and liaising with internal teams and external suppliers
• Familiarity with content management systems such as WordPress
• Knowledge of SEO fundamentals and practices
• Keen eye for detail and capacity to handle competing demands in a dynamic setting
• Enthusiasm for data-driven analysis of customer patterns to optimize results

Education

High School or equivalent

Benefits And Growth

• Base salary range of $82,320 to $138,000, adjusted by skills, experience, and education
• 401(k) matching contributions
• Medical, dental, and vision coverage with 85% employer-paid premiums for employees and 70% for dependents
• Employer-provided short- and long-term disability, life, and AD&D insurance
• 20 days of paid time off annually
• 11 paid holidays
• Dedicated ‘Be Me Time’ for mental health, rejuvenation, or volunteering
• Matching gift program for charitable donations
• Monthly internet allowance for remote work setups