GTM Enablement Specialist at Panorama Education, Remote in United States

Translate Panorama’s product and market insights into practical GTM resources that equip sales and customer success teams with the knowledge and tools needed to communicate value effectively.

Key Responsibilities

• Administer Highspot as the central GTM content platform, handling organization, versioning, and governance to keep all market-facing materials current and accessible.
• Maintain and organize GTM assets including decks, case studies, talk tracks, one-pagers, and competitive positioning.
• Monitor content usage and engagement data to spot gaps and improvement opportunities.
• Increase awareness and adoption of key assets across sales and customer success by creating targeted communications and tracking utilization.
• Partner with field leaders to diagnose low adoption and gather feedback for asset refinement.
• Support delivery of base-level GTM onboarding and help design and facilitate GTM Academy training sessions.
• Maintain onboarding documentation and materials.
• Respond to field requests for customized assets, competitive positioning, and messaging support.
• Attend sales calls and customer conversations to identify real-world objections and selling challenges.
• Relay market trends and field insights to shape GTM strategy and content priorities.

Qualifications

• 2–4 years of experience in Sales Enablement, GTM Operations, Marketing Operations, or related SaaS roles (K-12 experience advantageous).
• Strong understanding of the sales process and buyer journey.
• Experience with sales enablement platforms such as Seismic, Highspot, or Salesforce, or the ability to learn quickly.
• Experience with AI execution.
• Experience developing or delivering training, onboarding programs, or workshops.
• Excellent organizational and project management skills.
• Strong written and verbal communication skills.
• Ability to collaborate across teams and manage competing priorities.
• Proven skill in gathering feedback, communicating findings, and driving action.

Benefits And Growth

• Base salary range $78,328–$115,188 plus annual bonuses or commission and equity awards.
• 401K with employer match.
• Health, dental, vision, life insurance, short-term and long-term disability coverage.
• Flexible spending account for health and dependent care.
• Wellness and work-from-home reimbursements.
• Flexible vacation policy.
• Parental leave program.
• Company-issued laptop.