Director of Marketing Operations at Panorama Education, Remote in United States

Strategic leader to oversee marketing infrastructure, technology, and operations, ensuring scalable, data-driven processes aligned with revenue goals in a B2B environment.

Key Responsibilities

• Develop vision and roadmap for marketing technology ecosystem, including platform evaluation, implementation, and optimization across automation, CRM, attribution, analytics, personalization, data enrichment, and AI solutions.
• Ensure system integrations for accurate tracking, reporting, and lead flow; manage vendor relationships, contracts, and budgets.
• Establish and refine campaign intake, prioritization, and execution processes for efficiency and scalability.
• Optimize email marketing, nurture programs, lifecycle automation, segmentation, targeting, personalization, and deliverability.
• Implement frameworks for campaign deployment, performance measurement, content management governance, site performance, and compliance with privacy regulations like CAN-SPAM and GDPR.
• Collaborate with teams to enhance website UX, personalization, and conversion rates.
• Generate and communicate data insights to executives for strategic decisions; partner with RevOps on pipeline reporting, funnel analysis, forecasting, lead scoring, and SLAs.
• Own attribution models and dashboards linking marketing to revenue; establish data governance and integrity standards.
• Build, mentor, and lead Marketing Operations team, promoting experimentation, accountability, and improvement.
• Drive AI initiatives for productivity, personalization, analytics, and campaigns; translate experiments into scalable processes with governance and impact; establish responsible AI practices and enablement.

Qualifications

• 10+ years in marketing operations, technology, revenue operations, or related areas.
• 5+ years leading and developing high-performing teams.
• Preferred experience in education technology industry.
• Exceptional cross-functional leadership and influence skills.
• Strong analytical mindset for translating data into executive insights.
• Deep expertise in marketing automation platforms (e.g., Marketo, Pardot, HubSpot, HockeyStack, Salesforce, Qualified, Gong) and CMS/website platforms.
• Strong knowledge of B2B demand generation, revenue funnels, and pipeline analytics.
• Proven RevOps partnerships for pipeline reporting, attribution, and forecasting.
• Experience in experimentation and conversion rate optimization programs.
• Management of significant martech budgets and vendor relationships.
• Demonstrated leadership in AI-enabled transformations and cross-functional change management.

Benefits And Growth

• Base salary range: $142,375 - $209,375
• Annual bonuses or commission awards
• Equity awards
• Region-specific health and welfare benefits
• 401K with employer match
• Health, dental, vision, life insurance, short-term and long-term disability coverage
• Flexible spending account for health care and dependent care
• Wellness reimbursement
• Work from Home reimbursement
• Flexible vacation policy
• Parental leave program
• Company-issued laptop