Head of Marketing at ASMALLWORLD, Remote in United Kingdom

Spearhead marketing initiatives for ASMALLWORLD, a premium travel community, by directing strategies for member acquisition, retention, and brand enhancement while actively participating in campaign development and execution.

Key Responsibilities

• Drive member expansion via communications, engagement efforts, performance marketing, partnerships, and ongoing testing to boost membership and service revenues profitably.
• Manage the full member journey through CRM, optimizing interactions from initial contact to sustained loyalty to enhance conversions, retention, and experiences.
• Direct brand and content strategies across platforms to maintain a unified, superior, and distinctive image that supports the luxury brand identity.
• Integrate CRM, content, performance marketing, and PR into a unified framework, providing hands-on involvement as required.
• Transform marketing approaches by introducing innovative tools, processes, and strategic AI applications to elevate performance.

Qualifications

• 6–10+ years in marketing, preferably in travel, luxury, lifestyle, or subscription models, with experience in startups or scaling companies.
• Thrives in dynamic environments, demonstrating proactivity and adaptability to shifting priorities.
• Blends high-level strategy with hands-on implementation, attuned to preferences of upscale, global audiences.
• Exhibits strategic, data-driven mindset with a focus on outcomes and enthusiasm for expansion.
• Willing to execute tasks directly to aid the team while fostering collaborative success.
• Proficient in advanced marketing platforms, particularly Salesforce Marketing Cloud.
• Proven track record in using innovative technologies to achieve business gains through member interactions.

Education

Master’s Degree