Fractional Head of Marketing at Pickle, London, United Kingdom

Fractional marketing leader responsible for scaling a premium wellness brand with multiple London locations and upcoming expansions, delivering measurable commercial growth across multiple metrics.

Key Responsibilities

• Own the full marketing function with hands-on leadership and direct execution
• Drive new customer acquisition through paid, organic, social and PR channels
• Convert first-time visitors into regular customers using segmentation, email and automation
• Develop and execute launch strategies for new physical locations
• Manage commercial performance metrics including CAC, LTV and ROAS
• Improve footfall and booking conversion rates across all sites
• Direct creative output and manage a freelance marketing team
• Maintain visible presence across office and brand sites to understand customer experience

Qualifications

• Minimum five years in a senior marketing leadership role
• Experience in wellness, beauty, fitness or premium consumer sector
• Track record scaling experience-led brands across multiple physical locations
• Proven ability to drive footfall, booking conversion and growth in CAC, LTV and ROAS
• Comfortable managing performance channels and holding freelance teams to account
• Strong analytical skills to interpret dashboards and communicate insights to stakeholders
• Experience working through or alongside a funding round preferred